Bosch Motorsport – Breaking Barriers

Robert Wickens was a successful racing driver. Until one fateful day in 2018, when Wickens had a devastating accident leaving him paralyzed. But that wasn’t the end of his story. It was the beginning of a new one. Bosch Motorsport developed a hand control braking system, designed for high-performance racing. It’s more than a piece of technology — it’s a symbol of possibility, proof that passion can overcome even the toughest setbacks. Robert Wickens didn’t stop racing. He just found a new way to win.

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Client: Bosch Motorsport

Agency: WongDoody

Concept: Philipp Göppert, Paula Dresler

Art Direction: Philipp Göppert

Video Production: Tangent Vector

Editing & Sounddesign: Philipp Göppert

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