Concept






Final print ad for Frauenhaus Coburg

Developed during the height of the COVID-19 pandemic, this campaign responded to a hidden crisis: the alarming rise in domestic violence. While masks became a symbol of protection, they also concealed the bruises, cuts, and silent suffering of many women. “Masks Don’t Protect Everyone” was a visual and emotional statement about what remained unseen. I offered the campaign to several NGOs, and it was ultimately realized in collaboration with Frauenhaus Coburg – giving a voice to those who were being silenced behind closed doors.